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Enter markets where there are good existing circumstances for success

(Not states where regulations are stringent and culture is unsupportive.)

• Advantages

i. Reduced expenditure trying to develop all markets

ii. Play to strength, as done with initial Shakti program

iii. Best locations for making the highest profits

• Disadvantages

i...

Reduced expenditure trying to develop all markets

ii. Play to strength, as done with initial Shakti program

iii. Best locations for making the highest profits

• Disadvantages

i. Exclusion of possibly successful areas to operate in

ii. Begin to put business in front of helping develop rural India

iii...

General points of the essay

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