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Business
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| Number of pages / Number of words: |
2 / 392 |
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Unilever was founded on soap and margarine - both products essentially sharing the same raw materials ? with diversification into other business areas starting in the midfifties.
The second phase started in the mid-fifties when rapid growth in the Western world resulted in increased competition and lower margins in the company's traditional categories...
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Unilever was founded on soap and margarine - both products essentially sharing the same raw materials ? with diversification into other business areas starting in the midfifties.
The second phase started in the mid-fifties when rapid growth in the Western world resulted in increased competition and lower margins in the company's traditional categories...
Essay fragment
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Unilever: diversification strategy
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