Buy custom Unilever Canada Becel Margarine Analysis
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| Topic: |
Business
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| Number of pages / Number of words: |
18 / 4801 |
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Unilever Canada is a division of the international Unilever group, headed by two parent companies, Unilever NV and Unilever PLC. They are headquarted in Rotterdam and London. Lipton food division acquired Becel Margarine in 1999. Today Unilever is one of the world's largest consumer products companies...
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Today Unilever is one of the world's largest consumer products companies. Becel Margarine was launched in 1978 as a premium priced product, positioned as the heart healthy margarine of choice. Previously, the Becel brand had been positioned as the heart healthy margarine of choice in Europe for twenty years prior to Canadian introduction...
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