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Topic: Business
Number of pages / Number of words: 2 / 555
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About 80% of the respondents, when given the IMC definition, already knew much about IMC with the understanding level of agency group a little higher than that of the client group. Moreover, almost 100% answered very positively in favour of the need for IMC implying that even those who didn’t clearly understand the concept of IMC still accepted the necessity of the concept when given the clear definition...


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In addition, when the concept was presented, a majority of the agency and client respondents said that they were either already implementing IMC or they will implement it within the next three years and that there was a positive outcome for IMC financially. As far as the expectations are concerned, both groups provided very positive responses although it was found that agency personnel are more optimistic about the changes in the advertising environment as the IMC application approaches...


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“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Analysis of integrated marketing communications campaign Fosters Group Marketing Plan 2005 Integrated Marketing Communications ( Integrated Marketing Communications Marketing At The Vanguard Group Marketing Audit Siemens I&S Group Real Madrid, Integrated Marketing Communications Understanding Marketing Understanding the Diffusion of Integrated Marketing Communications Understanding the Marketing mix Marketing Definition and Understanding Communications: Role Of Music In A Smal Ethnic Group. Understanding Moral Understanding

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