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I feel that Carl maintained a one-branch bank not because it was his goal to never expand, but because it was his solution to the problems consumers were experiencing in the large banks. Staying small was his way of implementing his vision, values and mission of the organization; he even based his early advertising on this notion because he felt consumers would also equate his solution to the problems they were experiencing in the large banks...

I feel that Carl maintained a one-branch bank not because it was his goal to never expand, but because it was his solution to the problems consumers were experiencing in the large banks. Staying small was his way of implementing his vision, values and mission of the organization; he even based his early advertising on this notion because he felt consumers would also equate his solution to the problems they were experiencing in the large banks...

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