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Topic: Business
Number of pages / Number of words: 2 / 516
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The principal British Bakeries brand is Hovis. Hovis used to be a dedicated wholemeal/wheatgerm brand but has now become the umbrella brand for most of the British Bakeries' products such that the old Granary brand, signifying a malted wheat bread, is now tagged as Hovis Granary. Hovis-branded products run with the strapline ?Get something good inside'

The bakery category is the seventh largest in the UK grocery sector, and includes bread, rolls and bakery occasions...


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The principal British Bakeries brand is Hovis. Hovis used to be a dedicated wholemeal/wheatgerm brand but has now become the umbrella brand for most of the British Bakeries' products such that the old Granary brand, signifying a malted wheat bread, is now tagged as Hovis Granary. Hovis-branded products run with the strapline ?Get something good inside'

The bakery category is the seventh largest in the UK grocery sector, and includes bread, rolls and bakery occasions...


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