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Essay's paper info
Topic: Business
Number of pages / Number of words: 8 / 2017
Essay's paper body

There are no sales to supermarkets as of yet.

The markets huge size is both a blessing and a curse. Of course the very large market represents a large opportunity in terms of pure scale, and it would appear that there is no immediate competition, but the market size presents all kinds of new challenges that TPF has not had to deal with...


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Scaling production to a mass market while maintaining high quality presents new challenges to TPF. Customers in the mass market are sensitive to different things that TPF has little to no experience with: mass consumer packaging, which would have to be very different in style to be appealing and public relations, which have to be more nimble to deal with emergencies...


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