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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1396 |
Essay's paper body
Because of this, Tylenol was able to regain the confidence of their consumers and helped quickly rebuild the company's reputation.
Johnson's & Johnson's had to consider all its internal and external public before a public relations strategy could be formed. Internal communications strategy had to be specifically designed for members of the board of directors, shareholders, investors, management and employees who are the company's internal public or audience...
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Internal communications strategy had to be specifically designed for members of the board of directors, shareholders, investors, management and employees who are the company's internal public or audience. At the same token, the company's public relations strategy should include separate public relations communication specifically designed for the company's external public which includes consumers, media, doctors, pharmacists and the United States' Food and Drug Administration...
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