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Topic: Business
Number of pages / Number of words: 6 / 1640
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For instance, when you bought a tube of Prodent toothpaste and you found it ok, you will not have to spend any valuable time on looking for other toothpaste brands, because you are already familiar with it. However, for a more brand-loyalty-sensitive product class like beer, the probability that a consumer will stick to one brand (like Grolsch Beer) is much higher...


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The amount of commitment is not fixed, but can be considered as a continuum. The amount of commitment is based on the type of brand satisfaction. In this article, two types of satisfaction are taken into account. For the sake of this paper, a distinction has to be made between manifest and latent brand satisfaction...


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A CASE FOR BRAND LOYALTY Brand Loyalty Cogate's Distasteful Toothpaste Colgate Distasteful Toothpaste Crest Toothpaste Economic look at Toothpaste Industry Golgate Toothpaste Imc Plan How Valuable Time Is Squandered Toothpaste for Healthwise True Brand Loyalty Response paper: Facing Famine, My daily dives in the dumpster, What's in your toothpaste The Great Depression: Where True Heroes Are Found Should We Spend Time In The Sun Should We Spend Time In The Sun? Toothpaste

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