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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1207 |
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Responsible for the creative growth and initial success of the company, Schultz was not responsible for the over-zealous expansion and dilution of quality and experience that has plagued the company since the rise of now-former CEO Jim Donald.
To focus on the re-energized business model built on the concept of value, it is important to examine numerous loyalty programs that have been introduced to the Starbucks customer – the oft-unrewarded flag-bearer of specialty coffee – since mid-2008...
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The changes began in Seattle with the test-marketing of a $1 brewed coffee, with free refills, but this did not adequately satisfy the needs of customers who were already accustomed to more indulgent drink tastes. After being discontinued, a further loyalty card-style program went out using pre-paid gift cards, or Starbucks cards...
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