Buy custom Transformation of Matsushita Electric Industrial Co., Ltd 2005
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1841 |
Essay's paper body
Impact on Brand Equity. Brand Equity refers to the value of perception of the brand to consumers. It represents the identity of both the company and the products it produces; and is important for MEI as it produces consumer products. Its brand equity has been hurt during the past years and it is vital for the plans of Mr...
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Its brand equity has been hurt during the past years and it is vital for the plans of Mr. Nakamura to improve on or at least not to damage it further. Already, there is skepticism on "Nakamura's ability to implement his ambitious plans" and is being compared to Y. Morishita. This is bad publicity that will hurt the Brand if it becomes true...
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General points of the essay
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Transformation of Matsushita Electric Industrial Co., Ltd 2005
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