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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1806 |
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It ambitions to sell 4 million vehicles in 2010, and to consolidate its leadership in the green-car sector.
Strategy
In order to reach its ambitions, PSA develops joint ventures and creates synergies with other car manufacturers (BMW, Toyota…), fosters R&D in diesel and hybrid engines, pays attention to vehicle design and clever advertising campaigns and improves service quality by notably reducing number of problems and time spent solving them...
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PSA also needs to seize opportunities in Eastern European market before others, invest in Mercosur countries and in China (R&D, plants, design centres), build highly competitive production facilities that can produce a great variety of models and finally offer competitive entry level vehicles and become an important player in this sector...
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