Buy custom toyota in France
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 763 |
Essay's paper body
Toyota already has extensive operations in the United Kingdom. The decision to locate in France was taken despite intense lobbying from British government officials, who wanted Toyota to expand its UK operations. The investment represents a continuation of Toyota's strategy to replace exports from Japan with direct production in important regional markets...
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This strategy was originally undertaken to reduce European demands for trade barriers to limit the "flood" of Japanese automobile imports.
The car to be produced at Toyota's French plant will initially have 60 percent European content, thus qualifying it to be classified as European and allowing Toyota to circumvent import duties...
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