Buy custom Toyota Hybrid
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1746 |
Essay's paper body
Learning a lesson from the flop of the Toyopet Crown, Toyota realized they needed to stay in tune with consumer needs and they also needed more than a quality product. Toyota understood their consumers would not compromise certain requirements and conveniences. Toyota invested fiercely in their hybrid electric vehicle technology and they were positioned to take the lead in creating cars that were reliable, environmentally friendly, and stylish while maintaining the performance consumers' demanded...
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Honda was the strongest competitor in the hybrid market, but chose not to pursue HEV technology aggressively, selling two hybrid models in the US market. GM directed its efforts and finances to the development of fuel cell technology.
Fuel cell technology created an engine that ran on hydrogen and emitted only water...
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