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Topic: Business
Number of pages / Number of words: 2 / 516
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Advertise the "true cost" with time and gas savings factored in.

6. Advertise the cars as being able to do more "go more miles between fillips" with less (gas) and emphasize that performance, reliability, etc. is on par.

7. Mediate the risk of hybrids not taking off by continuing to design cars to have an option of traditional or hybrid engine...


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is on par.

7. Mediate the risk of hybrids not taking off by continuing to design cars to have an option of traditional or hybrid engine.

8. Put up billboards along roads thanking hybrid owners for their choice (and maybe making other drivers feel a little guilty). Send drivers cards from Mother Earth thanking them (like Saturn sends owners Christmas cards)...


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