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Topic: Business
Number of pages / Number of words: 4 / 932
Essay's paper body

This option offers a low strategic risk because it means that Toyota will wait to see which new technology will be used in the future. Failing with the hybrid vehicles will certainly affect the market share of the manufacturer but also its brand image. But acting as a follower could provoke the same effects...


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Thus, Toyota will also lose the opportunity to lead the market and so miss the opportunity to be considered as a pioneer in the market and as a strong leader of the auto industry. That's why I think this is not the right strategy to adopt for Toyota.

The Japanese manufacturer must be the leader in the hybrid technology market and so introduce this new type of vehicles into the mass market...


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General points of the essay

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