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Topic: Business
Number of pages / Number of words: 10 / 2577
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Tower had grown into what became known as a "category killer".

1979 witnessed Tower's entry into the Japanese market; a classic example of creative opportunism involving the procurement of an organization already trading as Tower Records. Opening in Japan without a joint venture partner or franchise agreement was indeed a very bold move, however, one that proved highly successful and gave Tower freedom of movement and a natural image in Japan, both of which have contributed significantly to Tower's continued growth and prosperity...


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Decades later Tower Japan, as an independent company, has over 50 Japanese Tower Records stores and http://www.tower.co.jp with hundreds of millions of dollars of revenue annually.

By the 80's international commerce had become a major source of revenue for the company and in 1986 Tower opened its doors on to Piccadilly Circus in London, with a magnificent flagship store...


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