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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 477 |
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This is particularly true in the case of the motoring industry, where competition is intense and the there is little to tell products apart. The quality some manufacturer's offer over others is the competitive advantage (Jaguar v Ford, where Jaguar will spend more on quality on the end product, Ford will try to give value for money and not exceed customer expectations too much) (6)...
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In society today quality plays an important role in customer satisfaction. A classic example of customer's being discouraged due to poor quality would be the case of Skoda cars. In the 80's and early 90's Skoda was known for it poor quality and this in turn affected both the brand image and also sales of the company...
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