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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 621 |
Essay's paper body
To achieve this quality, GE could not afford to have more than 3.4 million defects per million opportunities.
The three elements of quality that GE focuses on are the customer, the process and the employee.
- Customers – this would pay them rich dividends as ultimately customers are at the centre of any company’s business...
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GE believes that any company can be good in what they do, but that is not enough and they need to try to delight the customers and now just the basic level of satisfaction.
- Process – GE follows a process of outside-in thinking which means they try to put themselves in the customer’s shoes and see what would be the customers’ needs and the service that they would expect from the company...
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