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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 828 |
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Both brands are strong and well recognized in the high street. Retail location strategies are comparable and the store formats very similar. Topshop and Gap use a mix of boutique style and free-flow formats, which are customary for this type of retailer. Internal features and fittings, which help create store atmosphere, are therefore typical of those found in stores that focus on the younger fashion buyer...
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Internal features and fittings, which help create store atmosphere, are therefore typical of those found in stores that focus on the younger fashion buyer. These layouts are an essential part of the retailer image as they can change shopping behaviour and customers overall evaluation of the retail brand...
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