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Topic: Business
Number of pages / Number of words: 2 / 448
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How can marketers use this new technology to segment and reach target markets?

Ans. Marketers will be able to narrowly target users and deliver the right advertising to the right person. This could happen through the TiVo-like systems, which could use subscribers personal data for targeted advertising...

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Ans. Broadcasters don't have to develop their own TiVo-like systems, however, TiVo and other similar systems should support broadcasters by giving them some power or help. This could happen by, for example, helping broadcasters to show different ads to different viewers, according to their interests...

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