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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 703 |
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TiVo continues to come up with new and innovative ideas such as the Home Media Option (HMO) which taps into the digital arena allowing users to listen to digital music and view digital photos. Tapping into the international market provides opportunities for TiVo. The opportunity to tap into the markets in China, Hong Kong, Taiwan, and Singapore, could increase the revenue and subscription base substantially for TiVo...
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Because TiVo is in a rapidly growing market, there is a great opportunity for them to increase their brand recognition and strengthen their customer loyalty.
Threats
At the top of the list of threats of TiVo, are the competitors and possible substitutes. Cable and satellite providers are coming out with their own line of DVRs and many of them don't come with a monthly fee which makes them very appealing to customers...
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General points of the essay
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TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
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