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Essay's paper info
Topic: Business
Number of pages / Number of words: 1 / 223
Essay's paper body

We currently receive revenues from three main sources:

  • Consumers . Our primary source of revenues is from consumers, who subscribe directly to the TiVo service and pay us monthly fees of up to $19.95 per month. We also offer consumers the option to prepay for one to three years of TiVo service at prices ranging from $129 to $299, and we currently allow existing subscribers the ability to purchase a product lifetime subscription for $399...

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We currently receive revenues from three main sources:

  • Consumers . Our primary source of revenues is from consumers, who subscribe directly to the TiVo service and pay us monthly fees of up to $19.95 per month. We also offer consumers the option to prepay for one to three years of TiVo service at prices ranging from $129 to $299, and we currently allow existing subscribers the ability to purchase a product lifetime subscription for $399...

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General points of the essay

TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... Consumers’ Trade-Off Between Relationship, Service Package And Price TechMall.com’s Revenues Who should own Revenues from natural resources in Canada Tivo Tivo Analysis The Move to T.V to TiVo Tivo Case Study TIVO BUSINESS CASE TiVo Case Analysis HBS Tivo Case Analyais Consumers In Society a consumers report Male Consumers Strategic Inflection: TiVo in 2003

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