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Topic: Business
Number of pages / Number of words: 5 / 1181
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Networks lose the ability to position a popular show at prime time.

21. Tivo goal became to enable consumers to be in control at all times and data about users should remain inaccessible except in aggregate format.

22. Good thing was that Tivo allowed major networks to be equity partners with them and worked with advertising partners on defining formulas of the future (targeted advertising like the internet but with opt-in, different versions of the commercial etc, telescoping ads – sequence of shorter screens that user could select...


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Tivo could allow networks to establish audience size and characteristics in advance to market advertising slots more effectively

24. Competitors such Replay TV manufactured its own hardware, but higher price, but no subscription fee – more commission for salesperson), Ulitmate TV (bundle with satellite television, allow personal video recording, recoding two shows simultaneously, fastforward upto 300 times vs Tivos 60 times), Jovio (free with more ad inserts), Seagate, Thomson multimedia ( hardware in TV)

25...


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General points of the essay

HBS Tivo Case Analyais Prime Time TV ads TIVO BUSINESS CASE The Move to T.V to TiVo TiVo Case Analysis TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... Tivo Analysis Tivo Case Study News Is it prime time or all the time? How and Why did China Lose its position as a World Leader during the 19th Century Protocol Review of Telephone and Data Networks SR ht 010 Review Telephone and data Networks Strategic Inflection: TiVo in 2003 Strategic Inflection: TiVo in 2005 TiVo

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