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The Non-European Market

In non-European countries the consumption of bottled mineral water is not common, especially in underdeveloped and developing countries, since it is more a luxury than a need. There is only a small percentage of countries which has a high per capita consumption of mineral water...

There is only a small percentage of countries which has a high per capita consumption of mineral water. Most of the countries with the high consumption are countries with a warm climate, supported by the necessary purchasing power. However there is a significant high market growth rate in the bottled water sector in some countries, which makes these countries an attractive possible target market to enter...

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