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Essay's paper info
Topic: Business
Number of pages / Number of words: 16 / 4366
Essay's paper body

To operate

this service web, Ticketek must employ web developers, phone representatives, customer

service representatives, and other support personnel. Thus, a potential entrant would face

significant startup costs in relation to the sales and distribution aspects of the market.

TopShow, which only entered the market last year, is still struggling to offer the same

services as Ticketek...


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TopShow does not offer online sales and only has three points of

sale, compared with Ticketek’s twenty-two in Argentina. Clearly, it is a costly endeavor

and one that takes time to develop well.

While costs associated with entry are steep, the battle against the well-established

behemoth of the market may dissuade potential competitors as well...


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