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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 333 |
Essay's paper body
Marketing
Enterprise does not display a typical marketing structure. It considers its sales and marketing departments with equal importance. Enterprise produced an outline of instructions to better integrate the sales and marketing departments within the company. The outline is comprised of eight key factors that attribute to the structure and cohesiveness of the two teams and is then broken down into methods of how to best utilize the eight steps...
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Marketing
Enterprise does not display a typical marketing structure. It considers its sales and marketing departments with equal importance. Enterprise produced an outline of instructions to better integrate the sales and marketing departments within the company. The outline is comprised of eight key factors that attribute to the structure and cohesiveness of the two teams and is then broken down into methods of how to best utilize the eight steps...
Essay fragment
General points of the essay
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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