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Topic: Business
Number of pages / Number of words: 3 / 787
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36).

Oh, what I wouldn’t give to work in a company that according to B. M. Bass (1990), has the transformational leadership mentality, which is concerned with engaging the hearts and minds of others, and not just the transactional leadership mentality, which is the promise and reward for good performance, or threat and discipline for poor performance...


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According to Bass, there are four factors to transformational leadership (also known as the "four I’s), idealized influence, inspirational motivation, intellectual stimulation, and individual consideration.

? Idealized influence describes leaders who are exemplary role models. Leaders with idealized influence can be trusted and respected to make good decisions...


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