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                    Business
                
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                7 / 1743             | 
        
                
    
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The concept of the "global village" (McLuhan 1962) has been around for some time, and originally referred to the rapid information flow that was possible. However today's global village is one where "tariff walls and financial protection is lowered in order to force greater competitiveness against countries with lower labour and infrastructure costs" (Stace & Dunphy 2001: 21)...
        
        
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Firstly businesses are becoming truly Global or more commonly referred to as Multi-National in that they utilise resources wherever they are most economically viable (Stace & Dunphy 2001: 21-23), hence they are no longer tied to one location or economy. The second is in relation to competitiveness, the phrase "the world is your oyster" now applies to customers on even the simplest of transactions...
        
        
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