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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1500 |
Essay's paper body
This means that The Virgin Group is an organisation which moves out of its own industry or market and pursues new opportunities wherever they become available. It exploits its current competencies and sets about diversifying in ways which can make use of these competencies which may otherwise be under-used...
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This splits each company up into either stars, question marks, cash cows or dogs dependent on their market share and the market growth. It is important to spread your companies within all four of these areas so that high risk companies are balanced with low risk companies. However Virgin being a company who focuses on high diversification and we know it is willing to invest in companies, I think Richard Branson may focus slightly more on stars and question marks where the market growth is high...
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General points of the essay
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