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| Topic: |
Business
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| Number of pages / Number of words: |
24 / 6489 |
Essay's paper body
A single website, Virgin.com, is where consumers can go to have access to all the Virgin services under one single portal. This is an example of cross-branding, to which has made Richard Branson millions.
This strategy helps to reinforce the corporate parenting strategy and enhance the synergies already derived from the corporate branding of the Virgin Group...
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By aggregating all the services into a single Virgin portal, the customer is able to access multiple services through a single distribution channel, and is enticed to turn into a ‘Virgin Customer’ where he comes to Virgin for his telecommunications, banking, terrestrial and extra-terrestrial transportation (Virgin Galactic), entertainment and internet service needs...
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General points of the essay
A Single Shard
SINGLE SEX SCHOOLS
The young Single
Access the methods used by either Peron or Lenin to maintain his position as ruler of a single party state
marriage vs single
Single Men Vs. Committed Men
Single Parent
single sex ed
The Single Life
Virgin
Air Cargo Portal Services Brings
Single Mother
Single Parenting
single business tax
single mothers
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