Buy custom The Vermont Teddy Bear Company
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 909 |
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Elisabeth Robert tried to switch the focus back to the Bear-Gram business and made the statement about the company was competing in the wrong marketplace. In her statement the marketplace that they belong is the ?§gift & impulse business,?? and that ?§This is a completely different marketplace. Our competitors are the people who sell chocolates, flowers, and greeting cards...
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Our competitors are the people who sell chocolates, flowers, and greeting cards. We target the last minute-shopper who wants almost instant delivery.?? (Wheelen, 22-4 ?V 22-10)
As for the way that I viewed the External Scanning process for which affected the company the most; I chose the following points from the case study and I have also provided my reasoning of why as well...
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