Buy custom The Value Of Advertising
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1444 |
Essay's paper body
This overriding of reason is what a good advertisement aims to achieve.’ However, such radical opinion is often condemned mainly by these who work in advertising business or marketing and have an insight into the process. It is argued that people are not puppets and have the democratic ever guaranteed possibility to think and decide for themselves as well as firms generally do not have criminal intentions of invading brains of their customers...
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Charles H. Sandage (1972) represents the conviction as follows:
‘Advertising is criticized on the ground that it can manipulate consumers to follow the will of the advertiser. The weight of evidence denies this ability. Instead, evidence supports the position that advertising, to be successful, must understand or anticipate basic human needs and wants and interpret available goods and services in terms of their want-satisfying abilities...
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