Buy custom The Swatch Group
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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1714 |
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Let us look at several key figures relating to the Group and its industry at the time the case was written:
? In 1999, the Swiss watch industry produced over 34 million units. Over 90% of these watches were exported to markets outside of Switzerland.
? Although they were responsible for only 7% of the world's production, Swiss watches generated 51% of the global value...
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These brands competed in the following segments: luxury, basic, middle, and high range (respectively).
? The Group's prestige, luxury, and top ranged brands were third in global market share at 14% (behind Rolex at 28% and Vendome at 20%).
? The Group's gross sales and net profits had increased by 7...
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General points of the essay
Swatch and the Global Watch Industry
swatch and global watch industry
The Swatch Group
Swiss Air and the Dissolution of the Qualifier group
Swatch And Global Industry
Watch Industry
and the Global Watch Industry
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