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Topic: Business
Number of pages / Number of words: 3 / 683
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Before the introduction of the H2 everyone knew how expensive a Hummer was, and since there was little difference between the Hummer and H2 customers perceived more value for their money.

With the success of the H2 model, GM is creating the H3, which is smaller than the H2 and cheaper. Considering the decrease in price, new segments of the market will be opened for GM...


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Considering the decrease in price, new segments of the market will be opened for GM. Since the H2 already targets the baby-boomers, the H3 is the perfect opportunity for GM to target generation Y. GM would need to find a new position for the H3, and the more for the same position could possibly be applied once again...


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