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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1468 |
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George (1999: 65) depicted a standard structure for situation analysis, which consists of two main parts, external factors and internal factors. External factors, which can not be controlled, are related to opportunities or threats. These include macro-environment (political, economic, social, and technological dimensions) and industry environment (market size and potential, customer behavior, segmentation, benefits sought, suppliers, distributors, substitutes, potential entrants and industry profit trends)...
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External factors, which can not be controlled, are related to opportunities or threats. These include macro-environment (political, economic, social, and technological dimensions) and industry environment (market size and potential, customer behavior, segmentation, benefits sought, suppliers, distributors, substitutes, potential entrants and industry profit trends)...
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General points of the essay
The role of situation analysis for a marketing plan
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