Buy custom The Rise And Fall Of The J. Peterman Company
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 725 |
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I mean that service, product, distribution channels, everything should be under continuing development and new technologies should be used. On that stage of growth Peterman lost the opportunity to expand through Internet.
Answer #3
By the end of the 1996 Peterman started considering the expansion of business through retail...
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But at this time they were suffering from shortage of financial capital and again were in the process of looking for investors. In my point of view, it would be better to choose another way of expansion – E-commerce. Firstly, it would be cheaper and easier to implement; secondly, it has as much opportunity to attract customers as retail stores, that is, it’s also profitable...
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