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Topic: Business
Number of pages / Number of words: 4 / 990
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The Mc Libel trial, probably the most famous of all taking place in the UK, lasted almost two and a half years. This trial placed a large focus on McDonalds methods of advertising. The trial judge ruled that McDonalds advertising is misleading and ‘exploits children’, After further litigation and a court of appeals the ruling was made that “if one eats enough McDonalds food, ones diet may well become high in fat etc...


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McDonalds is known as one of the highest volume advertisers in the world today spending millions on advertising. In 2003 McDonalds was the top advertiser of all the hospitality and tourism advertisers worldwide. A total of 18% of it’s sales revenue is put into advertising. In 2003 that amounted to $1,368,000,000 ( Kotler, Bowen & Makens, 2006)

Although McDonald’s is a high volume advertiser, in todays market it has shifted its focus...


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Libel and slander Famous Marketing Errors Marketing Communications Marketing Plan Soft Drink Company 1st half Sales Lead Generation And Nurturing ? It's place in a Marketing Strategies The Four P's of Marketing - Place The Marketing Communications Mix The Relocation Of Marketing Communications Budgets Analyse the ways in which the work of two contemporary British poets respond to and examine historical characters and events that took place in the first half of the twentieth century. Why the American civil War lasted for longer than 90 days Marketing Communications Mix UN secretary General Kofi Annan once remarked that "the world cannot stand aside when gross and systematic violations of human rights are taking place". What is needed, he said, are "legitimate and universal principles" on which intervention can b... Analyse the major changes that have taken place in the UK civil service over the last twenty years Discuss the traditional place of women in Papua New Guinea society and the changes taking place in contemporary Papua New Guinea. For Many, The Family Home Is Not Visualised As A Place Where Real Crime Takes Place. However For Many Others It Is A Place Where Real Threats To Personal Safety Occur

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