Buy custom THE RELEVANCE OF RISK COMMUNICATION 
    
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Mass media comprising of: Radio, Television and Print media as well as the more recent additions of Internet, Digital television and other multimedia technology such as WAP, MMS and SMS are prime sources of information transmission. As Devereux, 2005, outlines in Understanding the Media, the mass media in relation to culture
âConstitutes a primary source of definitions of, and images of, social reality and the most ubiquitous expression of shared identity [and] is the largest focus of leisure time interest, providing the shared âcultural environmentâ for most people and more so than any other single institutionâ...
        
        
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As Devereux, 2005, outlines in Understanding the Media, the mass media in relation to culture
âConstitutes a primary source of definitions of, and images of, social reality and the most ubiquitous expression of shared identity [and] is the largest focus of leisure time interest, providing the shared âcultural environmentâ for most people and more so than any other single institutionâ...
        
        
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            General points of the essay
            
                                    Print Media, Electronic Media …… what's next? "Walking Media ''
                                    THE RELEVANCE OF RISK COMMUNICATION
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