Buy custom The real competitive advantage of the Apple iPod
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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2660 |
Essay's paper body
Registered design elements that serve as a brand foundation are therefore indefinite forms of competitive advantage.
Our findings overwhelmingly support the conventional wisdom that design decisions cast a big shadow on the commercial success of the product over its lifecycle. But more recently, we have found that some firms know how to build brand identity through great design, and they understand how to leverage and secure critical design elements and cognitive touch points of the user experience through non-traditional marks...
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But more recently, we have found that some firms know how to build brand identity through great design, and they understand how to leverage and secure critical design elements and cognitive touch points of the user experience through non-traditional marks. In the process, they build strong, transferable brand identity throughout the product lifecycle that can be leveraged in future offerings...
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General points of the essay
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