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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 377 |
Essay's paper body
1) Not all of the customers are willing to pay high price for the best toothbrush for their oral hygiene, which is the main objective of the Precision (refer to Exhibit 1).
2) CP is already no.1 volume in the tooth brush market so the Precision should avoid the cannibalization for their existing main-stream products in both the value segment and the professional segment and should compete with Oral-B for their weakest segment, super-premium (high profit margin) to be also no...
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1) Not all of the customers are willing to pay high price for the best toothbrush for their oral hygiene, which is the main objective of the Precision (refer to Exhibit 1).
2) CP is already no.1 volume in the tooth brush market so the Precision should avoid the cannibalization for their existing main-stream products in both the value segment and the professional segment and should compete with Oral-B for their weakest segment, super-premium (high profit margin) to be also no...
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