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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2709 |
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Very few firms in the same business world have had the possibility of not to alter their strategy all along their history. This is the reason why it is thought that Zara represents a rather good example.
Firms such as Gap or H&M (Hennes and Mauritz), decided to work just as how traditional clothing retailers did and subcontracted to developing countries the majority of their manufacturing in order to low down costs, whereas Zara, a part from selling their product, has also designed and made them; currently, Zara’s design team can produce 11,000 different designs a year...
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This clever strategic of controlling the whole process from the industrial unit to the shop, has let Zara to be able to respond very quickly to changes on the market trends and give the customer what they want, when they want it. This represents an important point in Zara’s strategy and this has led some to described it as "possibly the most innovative and devastating retailer in the world"(LVMH fashion director Daniel Piette)...
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