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Essay's paper body
Background
In this marketplace, car launches followed the typical PR approach: a social event at a car dealership or at a social venue with press and key guests of the industry, where the car was not an interactive part of the event.
Challenge
To establish the VW portfolio expansion through a public relations-branding campaign to help current consumer base evolve from one VW vehicle to another...
Essay fragment
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Background
In this marketplace, car launches followed the typical PR approach: a social event at a car dealership or at a social venue with press and key guests of the industry, where the car was not an interactive part of the event.
Challenge
To establish the VW portfolio expansion through a public relations-branding campaign to help current consumer base evolve from one VW vehicle to another...
Essay fragment
General points of the essay
'The Pilgrimage Itself Is, After All, Was A Social As Well As Religious Event'. What Evidence Do We Find In The 'General Prologue' To The Canterbury Tales, That Chaucer Wished To Examine The Social Reality Of His Time From Many Different Perspect...
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