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Topic: Business
Number of pages / Number of words: 1 / 270
Essay's paper body

Background

In this marketplace, car launches followed the typical PR approach: a social event at a car dealership or at a social venue with press and key guests of the industry, where the car was not an interactive part of the event.

Challenge

To establish the VW portfolio expansion through a public relations-branding campaign to help current consumer base evolve from one VW vehicle to another...


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Background

In this marketplace, car launches followed the typical PR approach: a social event at a car dealership or at a social venue with press and key guests of the industry, where the car was not an interactive part of the event.

Challenge

To establish the VW portfolio expansion through a public relations-branding campaign to help current consumer base evolve from one VW vehicle to another...


Essay fragment

General points of the essay

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