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Essay's paper info
Topic: Business
Number of pages / Number of words: 3 / 682
Essay's paper body

Target both Gen-X and Baby Boomers:


  • Target market becomes broader. This has the potential to bring in a lot more new customers.


  • Advertising would have to reach a broader audience. This would imply increased advertising costs (which are already stretched thin).
  • Lack-of-focus means the advertising message could get drowned...

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This would imply increased advertising costs (which are already stretched thin).

  • Lack-of-focus means the advertising message could get drowned.

Q2. What are the salient features of the VW brand (positive & negative)?

A mind map of Volkswagen brand would look like this:

Features of the VW brand Positive

Features of the VW brand (Negative)

German engineering Image of “Not for everyone”


Essay fragment

General points of the essay

AE target market Baby Boomers How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy. How is Scion addressing its Target Market with regard to Positioning and the Product itself? how is market segmentation used in target marketing? Identifing Market Segments And Target Segmentation and Target Market Selecting A Global Target Market Strategy Social Security with Baby Boomers Target Market The Target Market of Extreme Value Retailers target market of baby einstein Baby Boomers Are Jealous Baby Boomers, The Driving Force Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.

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