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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1162 |
Essay's paper body
(6) Looks small in outside but inside is roomy for everyone.
Marketing Research Recommendation
There are four methodologies I think will help team discover new idea and also can find new insights of the New Beetle. And mixing those information will help raise the sales goal
(1) Focus Group & In-depth Interview:
? Who: Age which is between 17 and 55 years old...
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Focus group specially includes, industrial/art designers, people who went to the auto show
? What: information do we want to get from consumer:
(a) Consumers want more form New Beetle
(b) Industrial/art designers, their opinion to help New Beetle improvement
(c) Consumer Preference
(d) Key factors of buying decision
? When: one to two months after the auto show
? Where: At least 5 cities in US, recommend in SF, LA, Detroit, NY, Houston
? Way: Thought a marketing research agency
? Why: Collect more in-depth opinions of specific groups and then to improve New Beetle to meet customer’s desire...
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