Buy custom The Marketing Process
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 704 |
Essay's paper body
To follow customer value, there must be customer satisfaction. This depends heavily on the products perceived performance relative to a buyer's expectations.
The first four steps involve constructing a foundation towards building customer relationships and delivering value to them. Although the final step in the marketing process engages obtaining value in return, from present and future sales, market share as well as profits...
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Although the final step in the marketing process engages obtaining value in return, from present and future sales, market share as well as profits. High customer value equals satisfied customers who stay loyal, buy again, often and in larger amounts. A company should always attempt to maximize the customer's lifetime value and increase a customer's share in the company ? this in the long run will raise profitable income and the integrity of a foundation...
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General points of the essay
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