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Topic: Business
Number of pages / Number of words: 2 / 331
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There’re six main stages in the strategic marketing process:

1) Identifying and evaluating opportunities

Situation analysis involves interpreting environmental conditions and changes in light of the organisation’s ability to capitalise on potential opportunities and ward off problems. It requires environmental scanning (all information gathering that is designed to detect indications of changes that may be in their initial stages of development) and environmental monitoring (tracking certain variables, such as sales data and population statistics, to observe whether any meaningful trends are emerging)...


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There’re six main stages in the strategic marketing process:

1) Identifying and evaluating opportunities

Situation analysis involves interpreting environmental conditions and changes in light of the organisation’s ability to capitalise on potential opportunities and ward off problems. It requires environmental scanning (all information gathering that is designed to detect indications of changes that may be in their initial stages of development) and environmental monitoring (tracking certain variables, such as sales data and population statistics, to observe whether any meaningful trends are emerging)...


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General points of the essay

Strategic Planning & The Marketing Process The Marketing And Planning Process Theory Outline the main benefits/advantages and the potential disadvantages/drawbacks associated with marketing planning, based on a critical review of the literature International Marketing Planning Process Analyzing Marketing Opportunities Identify Marketing Opportunities(Conair) evaluate marketing opportunities for new zealand tourism Evaluate Marketing Opportunities - Tilba Cheese Case Study The Strategic Planning Process Strategic Planning Process - Google Role of customers in strategic planning process ANALYSIS OF EFFECTIVENESS OF A RECRUITMENT PROCESS IN AN ORGANISATION ‘All multinationals that conduct strategic planning go through a three-step process: formulation, implementation and control’ INTERGRATING CRISES MANAGEMENT IN STRATEGIC PLANNING PROCESS IN INTERNATIONAL TRAVEL INDUSTRY Identifying Purposes and Potential Problems with Writing Proposals

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