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Buy custom The juciest brand in Australia

Essay's paper info
Topic: Business
Number of pages / Number of words: 7 / 1871
Essay's paper body

Accompanying the analysis are consumer preferences and brand-specific recommendations. All these will be discussed and covered in great detail in the following sections.

Research Objective

From our Research Brief, the research objective is as follows:

The purpose of this research is to determine the brand equity, brand awareness and strength, and target market demographics of Australia’s leading fresh juice brands...


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These brands include Nudie, Boost, Daily Juice, Original, and Golden Circle.

This research will measure the following brand metrics with a significance level of >95%.

1. Consumer demographics (target market). These include gender, age group, postal code, occupation, occupancy, ethnic background.

2...


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