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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1111 |
Essay's paper body
The procurement and distribution funtions, including inventory control and production planning responsibilities, were placed under logistic.
Analysis
1. If we read The J.M. Smucker case, very clear what brand equity of the products. Previous, Brand image refers to the systematic memory of brand. It contains the target market’s interpretation of the product’s attributes, benefits, usage situations, users, and manufacturer or marketer characteristic...
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It contains the target market’s interpretation of the product’s attributes, benefits, usage situations, users, and manufacturer or marketer characteristic. Brand equity is the ability to benefit from a brand image. This value maybe reflected in how consumers think, feel, and act with respect to the brand, as well as the prices, market share, and profitability that the brand commands for the firm...
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General points of the essay
The Jm Smucker Company
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