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Essay's paper info
Topic: Business
Number of pages / Number of words: 1 / 279
Essay's paper body

  • Market Segmentation
  • Target Market
  • Product
  • Promotion & Place
  • Price

Market Segmentation :

  • 87% of the total population between 14-64 years have a mobile phone (= 43.6 mio. people)
  • Only 37% of the mobile phones are older than a year, and each fifth mobile phone is younger than 6 month
  • 34% of the people are planning to buy a new phone during the next 2 years
  • Potential with the 50+ generation

Target Market:

EU-Market

We want to reach people between 18-64 years with an average to a higher income...


Essay fragment Read more

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  • Market Segmentation
  • Target Market
  • Product
  • Promotion & Place
  • Price

Market Segmentation :

  • 87% of the total population between 14-64 years have a mobile phone (= 43.6 mio. people)
  • Only 37% of the mobile phones are older than a year, and each fifth mobile phone is younger than 6 month
  • 34% of the people are planning to buy a new phone during the next 2 years
  • Potential with the 50+ generation

Target Market:

EU-Market

We want to reach people between 18-64 years with an average to a higher income...


Essay fragment

General points of the essay

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